Got this in my mail today!



Originals are known for one thing: their instinct for creativity, inherent individuality and unique flair. For Havaianas, this instinct led the invention of a new ideal, that of simple joy and unrestrained elegance.

Created nearly half a century ago, in the year 1962, Havaianas was made to fit the beach-loving, easy-going and confident mindset of a tropical culture. The brainchild of two distinct elements: the breezy aesthetic of Hawaii and the minimalist sensibilities of Japan, Sao Paulo Alpargatas reinvented the Zori (the Japanese straw slipper) using a secret 100% rubber formula.

The Havaianas we now know has been transformed from Brazilian footwear staple of the 60s to the international symbol of bohemian chic and fashion diversity. It walks over international runways; its name is uttered by the vanguards of the fashion industry; it graces the pages of the world’s biggest fashion magazines. And though Havaianas is available in over eighty countries, every pair is still produced in a single factory in northern Brazil using the same closely-guarded secret rubber formula. To this day, over 3 billion pairs have been sold, which, if lined up would go around the Earth 40 times.

It has essentially grown to become the style icon to symbolize the ease and comfort of fashion; its authenticity, anchored on its heritage of comfort and durability, is a fact that can only be experienced by the wearer and can never be replicated by any other brand. And whether it’s dressed up or dressed down, classic and basic or bright and bold, it has struck a chord among the fashionable set that cannot erased.

A truly original brand, Havaianas will always have the creative flair, technical expertise and deep understanding of its users to bank on. And though it continues to arrest the sensibilities of the innovative fashion spirit, one cannot expect anything less from the authentic purveyors of effortless style.

Buy original Havaianas only from authorized retail outlets. Not only will you be assured of the quality of the brand, you will also become part of the original story.

Pledge your support for all things original: original thought, original works, and original creations at www.havaianasphilippines.com/original

Whatchuwaitinfor??? Go sign up and pledge only if you're original. Tee hee.

⋆✌㋡ღ⋆ ia\m/^_^\m/ai 陳美西