Basta Igat, Sikat! by MyMaria: November 2013

The most-awaited Sigma Beauty Black Friday SALE!

beauty

Thursday, November 28, 2013
0 Comments

BDJ BOX: Not just a kikay kit, but a kikay tower! Plus a brush bouquet!

bastaigatsikat

Wednesday, November 20, 2013
0 Comments

#BangonOrmoc

bangon ormoc

Friday, November 15, 2013
0 Comments

Nowadays the photography is everywhere where the bored glare could fall. To imagine our world without photos is now unbearably difficult, if not even impossible. The photography has twisted the universal awareness, changing the views of the world for millions of people. The first time it happened, when the mankind has received the possibility to freeze the time in snapshots, when the Frenchman Louis Daguerre invented a way to produce an image. The second time of a universal twist was at the time of the appearance of instant photography, which has changed not only the consciousness of humanity, but also all the aspects of our lives. Commercial photography, creative photography, fashion photography and all the other countless species of this type of art complemented our life as naturally as if the still image was the only piece of the puzzle missing during the formation of civilization.

The genre of photography is constantly under attack by those individuals, who obstinately refuse to admit its artistic value. During the XX century photography had a secure right to wear the title of art. The uniqueness of photography as a phenomenon, as well as its incomprehensibility gave it a carte blanche. Today the fact of photography does not represent something extraordinary, and its status as an art had suffered severely. At the most luxurious art galleries of the most celebrated photographers one can endlessly hear a debate about whether it is necessary to consider it as a work of art. Today the picture is no longer perceived as a visual masterpiece, it is rather a way of transmitting information, a social media, through which one can send the desired message to the masses.

The term of photo revolution received its spread in our time due to the fact that the photos were finally able to get out of the shadow of other Fine Arts and become an independent genre. In today's educational world of photography, even given the status of a subject, photography has an extremely wavering position. But what are the objectives of those who join the rows of young photographers in the beginning of each student year?

Since the question whether photography may be righteously called art is still opened, the majority of youthful photographers are looking not for self-retrospective in pure art, but for a way to make more money.

The work of commercial photographer – that is the path most desired for the thousands of freshmen in every Liberal Arts major. Preferably, they seek for a place in a advertising cultural center, and the limit of dreams is New York. By some mysterious reasons, all these dreamers believe that the work of the New York commercial photographer is simple, and consists solely of imprinting the desired fragments of life in snapshots. There should be no special approach, no special idea, no some regard from the face of photographer, because his only task is to perform what he was told. The purposes of these people are supposed to be purely self-serving. In the view of the masses, commercial photographers are soulless machines, which serve only as a support for a camera, however machines with some incredibly huge fees, amazing acquaintances and no hard work whatsoever. After all, what hard work can be when you are talking about mechanical actions, a simple push on a single button?

This approach is insulting to the entire institute of art as a whole, and to the genre of photography, in particular. A commercial photographer in New York, or in any other place, for that matter, is no less artist, than Picasso or Da Vinci. Even following every instruction of the client, a soulless machine could have never created an image, which will captivate the accident gaze of an accident passerby. A soulless machine could have never perceived the human psychology to such profound depths, which are necessary to make the audience stunned. A soulless machine could have never seized the magic in every accessible object.

The development of photography as a separate art form, and its emergence as one of the most accurate and profound practices that reflect the existence of our society, does not cease to prove that there is yet something artistic in the so called capitalistic and “commercial” branch of art. All the classic types and genres of photography have become a tool of Modern Art, and the fact that photography captivates reality as it is, without any allowance of subjectivity, makes it even more profound and irrationally beautiful, than any other.